Do you host your own websites? Probably not, especially if you rely on your blog, corporate site or a content portal as a way of making money.
Sure, way back in the day it was cool to have a retired IBM PC sitting under your desk, serving a few dozen visitors a day. However, pretty soon it became apparent that a dedicated hosting company can do the same job better, cheaper and faster. It makes sense to let somebody like RackSpace focus on their expertise – keeping your site fast and stable – while you can put more effort into site’s content and purpose.
Like hosting, Mobify is a specialized managed service. Today, it’s common to have a mobile site or a native application done in-house (or by a boutique mobile design firm), developed from scratch for a lot of money. The hype surrounding iPhone apps in particular is such that few check returns on their investments (yet), trying to build a native app for every use case under the sun. Soon this will change as more mobile application platforms enter the playing field, increasing the cost of cross-platform development (although PhoneGap is here to help!).
As more web publishers go mobile, they will be solving the same problems in parallel:
How to detect mobile devices and tell them apart?
How to create a subset of the source website for mobile access?
How to efficiently transcode image/video content for hundreds of devices without a huge performance hit?
How to maintain link structure for perfect SEO?
How to keep track of new device releases, their screen resolutions and capabilities?
…and many more.
At Mobify, we know that trusting a managed service with solving these problems lets the web publisher focus on mobile design. Managed hosting services became a no-brainer years ago and managed mobile publishing will soon follow. Join us in that bright future!
