MOBIFY is based in Vancouver, Canada – an amazing city with a track record of mobile & web innovation – Flickr, AirG & PhoneGap being some recent examples.
This summer we decided to come down to the Bay Area to listen to what you, our San Francisco users, have to say about the service. Our field office is in SoMa – feel free to drop by to chat about all things mobile & web!
Expect to see us at the Bay Area meetups & conferences – looking forward to getting to know you!
MOBIFY is proud to power this week’s 140 Characters conference put on by Jeff Pulver in New York. Twitter is a major driving force behind mobile traffic and the conference site was no exception. Head there now on mobile to check out event information, latest tweets and more! There’s been a significant surge of traffic to the mobile view over the time of the conference, as visitors checked schedules, bios and directions to the venue.
Also, make sure to check out Matt in the Fast Money CNBC coverage of the event. Skip to 1:15!
As the summer heat is melting concrete here on the west coast, we’re proud to present some of the most recent mobile showcases powered by MOBIFY:
SPIN Magazine (http://m.spin.com) – needs no introduction. One of the most recognized magazines is now equipped with a top-notch mobile view. SPIN also has an iPhone app which seamlessly drives users to the mobile-friendly website! SPIN is now featured on the MOBIFY front page, giving a long-deserved break to our veteran customers A List Apart. The original SPIN site was featured in the iPhone 3G ad – hopefully, Steve Jobs will be pleasantly surprised next time he goes there. Also, thanks to Vancouver’s RainCity Studios who worked on the original website and gave us lots of great feedback on this project.
Vancouver’s own John Chow has launched his mobile view at http://mobile.johnchow.com . We can’t wait to see John make more money through mobile advertising as well =)
Also, the first monthly MOBIFY Newsletter with latest tricks, tips and mobile stats was recently sent out to all of our users. If you are a web designer or a site owner who wants to stay up to date with the latest in mobile, make sure to sign up for a MOBIFY account!
Mobile browsing generally sucks, even on the iPhone. Everybody is used to it (just like everybody was used to horses before cars) and suffers through downloading of 1MB+ pages, “scavenger hunt” browsing and so forth. The users don’t expect any better and head to the AppStore when they want something made specifically for mobile.
But.
When a mobile-optimized web experience is suddenly presented upon following a regular link (as is the case with mobile views equipped with one of our mobile device detection plug-ins), the user is impressed with lighting-fast download speed, outstanding mobile design and amazing presentation of the content piece they wanted.
So impressed, in fact, that many instantly reach to bookmark the site, to come back during their next commute or another kind of mobile break. A new, fresh button on their iPhone homescreen or a BlackBerry bookmark tab – the publisher has “made it” by establishing a direct relationship with the mobile user.
Publishers on our platform are seeing steady growth of mobile traffic that far outpaces the growth of its desktop counterpart. When users get a taste of what’s truly mobile, they want more. Instead of that newspaper…