Mobile browsing generally sucks, even on the iPhone. Everybody is used to it (just like everybody was used to horses before cars) and suffers through downloading of 1MB+ pages, “scavenger hunt” browsing and so forth. The users don’t expect any better and head to the AppStore when they want something made specifically for mobile.
But.
When a mobile-optimized web experience is suddenly presented upon following a regular link (as is the case with mobile views equipped with one of our mobile device detection plug-ins), the user is impressed with lighting-fast download speed, outstanding mobile design and amazing presentation of the content piece they wanted.
So impressed, in fact, that many instantly reach to bookmark the site, to come back during their next commute or another kind of mobile break. A new, fresh button on their iPhone homescreen or a BlackBerry bookmark tab – the publisher has “made it” by establishing a direct relationship with the mobile user.
Publishers on our platform are seeing steady growth of mobile traffic that far outpaces the growth of its desktop counterpart. When users get a taste of what’s truly mobile, they want more. Instead of that newspaper…
