Today we’re very excited to announce a brand new feature – MOBIFY Analytics. Currently it is only available for your Pro mobile views – if you have one in your account, a new dashboard tab will appear. It looks like this:
Analytics information is collected for all types of mobile views (Basic and Plus), so if and when you decide to go Pro, the history of your mobile traffic will be revealed.
There are plenty of third-party mobile analytics services out there. Why did we do this?
The main reason is – many of you asked us to. Sure, AdMob Analytics can show you what wireless carriers in Bangladesh are popular with your mobile audience (and in some cases this information can be useful). However, core actionable metrics – pageviews, uniques, devices and referrers shouldn’t require going to an external site. Our mission at MOBIFY is to build the essential mobile publishing and monetization service for any website – this is just one of many features demanded by you, our users. We’ll give you everything you need to publish to mobile, as well as a straightforward way to integrate with any other analytics/advertising/search service you might need in the future.
Another reason for MOBIFY Analytics to exist is accuracy. Conventional techniques (pixel images, JavaScript, etc) are simply not reliable enough on mobile and APIs often take a long time to implement. As MOBIFY handles every single request to & from your mobile users, its ability to be accurate is hard to match.
We hope you enjoy this feature – let us know what you think!
