Mobile Analytics firm Flurry released some interesting stats a couple of days ago. They deal with returning app users and look like this:
It’s been long known that on mobile, users prefer “bite-sized” content – easy to consume/produce, disposable, cheap.
This is a fundamental issue with the “app” approach – users get bored and move on to the next new thing. In the meantime, websites consistently receive mobile traffic from search, Twitter and links in emails.
As a publisher or an advertiser, which route would you take?
