Mobify

Give us a call: 1 866 610 7519



20 Aug2010

Mobify Studio Update

We’re excited to announce some new updates to Mobify this week!
Features
The ‘Add to home’ bubble – we’ve created a simple way for you to insert a floating ‘Add to home screen’ bubble into your mobile site.  This will help you tell your iPhone visitors how to add your site to their home screen as though it was an app!  Furthermore, apple touch icons will now work when a visitor bookmarks your mobile site to their home screen using an Android device.
http://img.skitch.com/20100820-kq9fa179bfe6bsey8p2i59njaq.png
The Choose screen now shows selector information about the block underneath your cursor.  This will help you pick stronger selectors for your mobile view.  Ideally you should pick blocks that have either classes or ids that you intend to keep even when you make updates to your site style.  For example, picking a div with class ‘article’ would be a strong selector if you plan on always having articles contained in a div with that class name.
We have significantly reduced the byte size of pages using unicode.  Unicode is used for many non-English languages, and this improvement will make these pages load even faster.
Our block choosing system has always supported both CSS selectors (http://www.w3.org/TR/CSS2/selector.html) as well as XPATH (http://www.w3.org/TR/xpath/ ).  Previously our selection algorithms preferred the XPATH over CSS selectors when both were available.  Our testing has shown that the CSS selector is more likely to be correct, and our system now prefers CSS selectors if they are present.  This should reduce the chance of breakage of the source website HTML is modified as CSS classes and ids are generally preserved through incremental changes.
Performance monitoring – we’ve added some new features that will help us track performance bottlenecks in our system, and should help us create an even faster mobile experience in the weeks to come.

We’re excited to announce some new updates to Mobify this week!

We’ve created a simple way for you to insert a floating ‘Add to home screen’ bubble into your mobile site. This will help you tell your iPhone visitors how to add your site to their home screen as though it was an app!  Furthermore, apple touch icons will now work when a visitor bookmarks your mobile site to their home screen using an Android device.  Look for a followup post on the blog in the next few days on how to integrate this new feature into your Mobify site!

Add to Home Bubble

Add to Home Screen Bubble

The Choose screen now shows selector information about the block underneath your cursor. This will help you pick stronger selectors for your mobile view.  Ideally you should pick blocks that have either classes or ids that you intend to keep even when you make updates to your site style.  For example, picking a div with class ‘article’ would be a strong selector if you plan on always having articles contained in a div with that class name.

We have significantly reduced the byte size of pages using unicode. Unicode is used for many non-English languages, and this improvement will make these pages load even faster.

We’ve made improvements to our content selection routines! Our block choosing system has always supported both CSS selectors as well as XPATH.  Previously our selection algorithms preferred the XPATH over CSS selectors when both were available.  Our testing has shown that the CSS selector is more likely to be correct, and our system now prefers CSS selectors if they are present.  This should reduce the chance of breakage of the source website HTML is modified as CSS classes and ids are generally preserved through incremental changes.

Performance monitoring – we’ve added some new features that will help us track performance bottlenecks in our system, and should help us create an even faster mobile experience in the weeks to come.

Continue Reading

15 Aug2010

Mobify Studio Update

Hello everyone! A routine update to Mobify Studio on Thursday introduced the following features & improvements:

Version Delete – the most requested feature of the last few weeks. Get rid of the older revisions that are no longer necessary.
Site Delete works again.
Brightcove Video support for your mobile site.
Updated Dashboard/Network Page that makes managing your mobile sites easier.
Site Transfer is now much faster.

As usual, feel free to request features or updates over email, community forums or the @mobify twitter account!

Continue Reading

13 Aug2010

Mobify Weekly – The Latest Threads in the Mobile Web

A collection of interesting and useful links we’ve run across during the last week!

jQuery Mobile Announced

Technical Strategy for m.digg.com

A New Approach to Mobile Search

Esurance Uses Google Mobile Ads With Click-to-Call to Reduce Cost Per Acquisition by 30%

Combining Media Queries and JavaScript

Android Becomes Most Popular Commercial Mobile OS in US

Top M-Commerce Trends for 2010

Mobile Internet Shopping Growing

Have a great weekend and see you all next week!

Continue Reading

30 Jul2010

Mobify Weekly – The Latest Threads in the Mobile Web

Some great links that we had run across this week and would like to share with our readers!

Google Introduces Location-Aware Mobile Display Ads

Google Dominates Mobile Search Market Share With an Estimated Staggering 98.29%

Nokia Ovi Browser beta for S40 feels like Opera Mini

Top 5 Mobile Commerce Trends for 2010

Why Mobile Technology Is Still Going to Save the World

Have a great weekend and see you all next week!

Continue Reading

23 Jul2010

Mobify Weekly – The Latest Threads in the Mobile Web

A couple of great links we’ve recently run across that deal with mobile web and mobile device technology!

Interview with Kerry Kennedy, VP of eCommerce at Omni Hotel on How Mobile Marketing is Evolving

How Smartphones Changing Customer Shopping Behaviour Drastically

Amazon Mobile Sales Topped 1 Billion in the Past 12 Months

11 Mind Blowing Mobile Marketing Infographics

Have a great weekend and stay tuned for next week’s Mobify Weekly!

Continue Reading